GMO Journey Stages (VITAL Funnel)

Publisher: Global.Church (curator); Global Media Outreach (source framework) · Created: 2026-05-30 · 6 concepts

https://ontology.global.church/gmo#JourneyStageScheme

An ordered six-value funnel describing where a seeker (or, for the top bands, an anonymous audience) sits on the journey from first exposure to a loyal, reproducing disciple. Event-grain stages roll up to anonymous counts; person-grain stages are measured individually at the partner.

Code	Label	Definition
`GMOJ-ACT`	Active	The 'A' of VITAL — the person is on a journey with 7 or more interactions, the threshold at which individual spiritual-growth measurement (the six-pillar matrix) begins. The gate where the gc:Assessment / gc:DiscipleStateManifestation machinery becomes applicable to the seeker. Grain: person (identified). The ≥7-interaction gate is the deck's definition; the per-seeker interaction count that evaluates it is P2 (individual interaction grain), not built in the MVP. Aggregate rollup gmo:activeCount. Example: A seeker who has exchanged 7+ messages with an Online Missionary crosses into Active, and the six-pillar Spiritual Growth assessment switches on.
`GMOJ-EXP`	Exposed	Top of the funnel — a person has been exposed to gospel content (e.g. an ad impression) but has not yet engaged it. Counted as an anonymous EVENT, vendor-sourced (Meta / YouTube / Google), never tied to an individual. Grain: event (anonymous). Rolls up to gmo:exposedCount on an aggregate population-segment assessment; never an individual record.
`GMOJ-INT`	Interactions	The 'I' of VITAL — interactions on publicly available content (a like, comment, click-through, share). Still counted as anonymous EVENTS; the person has not yet shared contact information. Grain: event (anonymous). Rolls up to gmo:interactionCount; never an individual record.
`GMOJ-LOY`	Loyal	The 'L' of VITAL — the disciple joins a faith community, gives, volunteers, and/or shares their faith. The bottom (deepest) stage of the funnel: a reproducing, committed disciple. Corresponds to high postures across the pillars, especially Faith Community and Christ-Likeness. Grain: person (identified). Aggregate rollup gmo:loyalCount.
`GMOJ-TOU`	Touchpoints	The 'T' of VITAL — the person shares contact information for direct communication. This is the transition from anonymous event-grain to identified person-grain: the seeker becomes addressable. Identity lives at the partner (PATH), never as PII in the GC graph. Grain: person (identified at the partner). Aggregate rollup gmo:touchpointCount only; the individual record stays in the partner's system of record (federated, Pattern B).
`GMOJ-VIE`	Views	The 'V' of VITAL — views of publicly available gospel content. The person has consumed content but not interacted with it. Counted as an anonymous EVENT. Grain: event (anonymous). Rolls up to gmo:viewCount; never an individual record.